Clean, conscious formulas crafted to nourish, restore, and renew all winter long.
Our Promise
Our commitment is to deliver haircare that meets the highest standards of quality and safety, designed for every hair type and texture. With clean, powerful ingredients, we ensure our products go above and beyond to nurture your hair. Inclusivity is at our core, promising effective formulas for all.
Scalp Care
Why hair oil matters during pregnancy During pregnancy, your body goes through many changes, and your hair is no exception. Hormonal shifts can lead to dryness, breakage, or texture changes....
Every head of hair has its unique needs, and picking the right shampoo can feel like a guessing game. But what if you could decode the secrets to a perfect...
Embracing holistic hair care is not just about enhancing your beauty routine—it’s about making a positive impact on both your health and the environment. Selora's holistic approach ensures that every...
makes all my frizz go away and my hair always feels so soft. 100% would recommend to anyone
made my hair the healthiest its ever been i love it so so much !!
The finishing oil is amazing! It made my hair look and feel healthy without weighing it down!
I’ve been using it for 2+ years and it leaves my hair and scalp feeling so clean and healthy. I go quite a few days in between washes and this shampoo delivers everything you want in a shampoo. I’ll always use this product. Love it!
This shampoo is truly life-changing! I struggled with a dry, flaky scalp for so long, but ever since I switched to Selora, my scalp feels healthier and my hair has never looked better.
I’ve tried so many hair products, but this one truly impressed me. From the first use, I noticed a difference in my hair felt softer, smoother, and way more manageable. It added shine without feeling greasy and didn’t weigh my hair down at all. I’ve been using it consistently, and my hair looks healthier and feels stronger.
The best shampoo and conditioner leaves my hair so soft and shiny.
Not only does the oil work on my hair. It is the best detangler for my dog She is a white Cavachon whom has fine hair. Her groomer is amazed how shiny and matt free her coat is, when I bring her in once a month. Thank you Selda & Bora for developing your many outstanding products!
After years of damage to my hair, and just 2.5 months of consistently using the entire Selora line, my hair is back. My curls are bouncier than ever and my hair is softer than ever. I get so many compliments on my hair. Whether it’s curled or blow dried, it looks and feels healthier. No split ends and it’s been 2.5 months since my last cut. The growth is out of this world! This line is life-changing. I’ve tried everything. Amazing and worth every penny.
I love this product so much. My hair was very damaged from bleach highlights over the years, and this has healed my hair. I began consistently using this last July after Selda cut my hair. It has made a huge difference in the health of my hair. It's now soft, silky, shiny, STRONG, and keeps the split ends away. I have tried many hair products over the years and this is the best so far. For reference, I have fine and wavy hair, and this does not make it greasy.
Made such a difference to my hair, truly amazing!
I have been using these products for a year now and I am in awe of how much better my hair is. It’s fuller, longer and healthier. I will never stop using Selora 😍
