About Us

Our Promise
This isn't just about hair. It's about health. It's about healing.
We started this because we were tired of products that masked damage instead of nurturing real growth. Tired of shelves full of formulas that weren’t made with us in mind or worse, made with ingredients that harmed more than helped.
So we chose something different. We chose care. Real, intentional care.
Every product we create is made to support not just your hair, but your overall well-being.
We’re here to protect your scalp, honor your roots, and give your hair what it actually needs not just to look good, but to be healthy.
Because we believe when your hair is cared for from the inside out, it shows.
And so does your confidence.
This is our promise: to never compromise on health, on quality, or on you.
Our Commitments

From Our Founders
After 20+ years in the industry, we knew there had to be a better way one that puts people and the planet first. Selora was born from that belief.
Rooted in green chemistry and built by women, our mission is simple: create clean, effective haircare that supports real people, with real hair, living real lives. No toxins. No false promises. Just products you can trust.
But Selora is more than what’s in the bottle.
It’s a space a community where everyone is welcome to show up as they are, and feel good doing it.
We’re here to help your hair thrive, naturally.
And we’re just getting started.